I spent a bit of time with the graphic and thought it would look fantastic on a t-shirt, which is now available through our on line shirt store… there are two versions, one solid colours, the other kind of worn, for people who like the retro look. They have added a great drawing of a bloke holding a pile of 78s, with one shattering on the floor, to show how fragile the contents were! I’m not sure if this would warn the delivery people or challenge them (a friend we have used to work in a record shop in the early 1950s and she says her first job on a morning was to open delivery boxes and list the broken discs for a credit note!). Sphinx and Victory were Belgian labels owned by Discotrade from the late 1940s and they also had a pressing plant, so the box must date from around then. There is a list of the Magic, Victory and Sphinx labels too.
The box itself is not printed but they used a wide printed brown parcel tape to secure it shut, with their very snazzy logo and address on. It is for a record distributor and pressing plant called Discotrade, based in Bruxelles. This example I spotted on the web and chased down the owner who kindly snapped me the best side.
These boxes are not easy to find today as, like most shipping boxes, they were either thrown away or in some cases returned to the distributors for reuse. This has been hiding in my sleeve folder in tray for some years, and has finally resurfaced!ħ8 rpm discs were as we know very brittle, and were shipped out to shops in sturdy cardboard boxes, although this did not prevent all breakages.
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